Tesco Mobile
case study


What was the aim of the campaign?

  • Address two specific target groups with products named "In safety" and "Internet for a day".
  • Ensuring Display and Facebook communication of "In safety".
  • Ensuring Display, Facebook and mobile communication of "Internet for a day".

Result

  • Compared to the time period before the campaign, the website's hit rate has increased by 280% during the campaign.
  • Display formats have brought 23% more impressions than planned while retaining the campaign budget.
  • The share of Facebook impressions in all impressions received during the campaign was 55%.

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