Notino CZ
case study

What was the aim of the campaign?

Increase the number of conversions from the content network.

What strategies did we use?

  • Identification and marking of different audiences.
  • Targeting of individual remarketing groups using suitable advertising messages throughout the entire Google advertising network.
  • Limiting the time and frequency of interventions.
  • Use of text and graphics based ads.


  • During the monitored time period, the remarketing campaign managed to secure 5-times more conversions within the Google advertising network.
  • The conversion ratio was higher by 368% in comparison to context campaigns within the Google advertising network.
  • The per conversion price was lower by 30% compared to searches and lower by 78% compared to Google context campaigns.

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